Nairobi County Governor Assents Outdoor Advertising and Signage Control and Regulation Bill, 2018 into Law
On Wednesday, September 12th 2018, the Nairobi County Governor, Mike Sonko signed the Nairobi City County Outdoor Advertising and Signage Control and Regulation Bill, 2018 into law.
The law seeks to review and match outdoor advertising and signage fees with current rates. It will further help reduce scattering of billboards, safeguard the environment from destruction by advertisers and curb cases of defaulting.
The review of outdoor advertisement fees is believed to be a deliberate effort by the county government to increase its revenue collection, which currently stands at Ksh. 700 million annually. This important revenue stream has however been dropping over the years as advertisers opt for alternative modes of advertising, especially online such as social media. There are about 1000 and 200,000 large format advertisements and signage respectively in Nairobi with the potential to net more than Ksh 2 billion per year, which is Ksh 1.3 billion more than current collection.