KAM CEO’s Brief | 17th August 2018
KAM, Brand Kenya Board partner to boost local industries
The Kenya Association of Manufacturers (KAM) has inked a partnership deal with Brand Kenya Board to hasten the uptake and implementation of the Made in Kenya Brand Mark that was launched recently by Deputy President William Ruto.
The Mark, which was developed by Brand Kenya and key partners, is a unique identifier for Kenyan made products on local and global markets and is expected to boost the Buy Kenya, Build Kenya initiative by promoting consumer base for local manufacturers.
The partnership seeks to promote the Made in Kenya Brand Mark to manufacturers and collection of feedback about the Made in Kenya Initiative.
Speaking during the signing ceremony, KAM Ag. CEO, Mr. Tobias Alando noted that promoting locally made products, in both local and international markets, is a sure way of achieving the Big 4 Agenda.
Brand Kenya Ag. CEO, Ms Damaris Ngugi noted that the partnership deal will see both organizations synergize efforts to authenticate and promote locally made products in local and global markets.
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